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Welcome to Ashford.com, your trusted online retailer of authentic luxury timepieces since 1997. Over more than two decades, we've built an unshakeable reputation as America's premier destination for genuine luxury watches, serving over 3 million satisfied customers worldwide. When you're investing in high-end watches from brands like Omega, Breitling, and Rolex, authenticity isn't just important—it's everything. That's exactly why every single timepiece we sell comes directly from authorized dealers with a full manufacturer's warranty and certificate of authenticity, giving you complete peace of mind with your investment. Our surprisingly competitive pricing doesn't come from cutting corners or selling questionable products like some discount retailers. Instead, our low prices stem from our unique position in the luxury watch industry: we maintain direct relationships with over 200 authorized dealers worldwide, purchase inventory in massive volumes, and operate with lean overhead costs that traditional brick-and-mortar stores simply can't match. This allows us to pass genuine savings directly to you without ever compromising on quality or authenticity. What truly sets us apart from competitors is our unwavering commitment to customer satisfaction. We provide comprehensive customer support with watch experts available seven days a week, offer hassle-free 30-day returns, and back every purchase with industry-leading warranty service. Whether you're a first-time luxury watch buyer or a seasoned collector, our team of certified horologists is here to guide you through every step of your purchase, ensuring you make the perfect choice for your style and budget. When you choose Ashford, you're not just buying a watch—you're investing in over 25 years of expertise, authenticity guarantees, and unmatched customer service that keeps our customers coming back year after year.
Discover the world's most coveted timepieces in our extensive collection, featuring over 15,000 authentic luxury watches from more than 100 prestigious brands including Swiss masters, German precision manufacturers, and Japanese innovators. Our watch specialists have carefully curated an unparalleled selection that spans every category of fine horology, from entry-level luxury pieces perfect for gifting to museum-quality complications sought after by serious collectors worldwide. Whether you're drawn to the timeless elegance of Swiss automatic movements, the precision engineering of German chronographs, or the innovative technology of modern smartwatches, our inventory represents the finest examples of horological artistry available today. Our men's collection features everything from robust dive watches built for adventure to sophisticated dress watches perfect for boardroom meetings, while our women's selection celebrates both classic femininity and contemporary boldness with pieces that transition seamlessly from day to evening wear. What makes our watch selection truly exceptional is our commitment to offering both established heritage brands and emerging independent watchmakers, ensuring you'll find both iconic models that have defined luxury for generations and cutting-edge designs that represent the future of fine timekeeping. Each timepiece in our collection undergoes rigorous authentication by our certified horologists, who verify movement authenticity, case materials, and overall craftsmanship using advanced testing equipment typically found only in authorized service centers. From vintage-inspired chronographs that celebrate horological heritage to ultra-modern complications featuring the latest in watchmaking technology, every watch we offer represents the pinnacle of its category and price point. Our watch experts are passionate collectors themselves, bringing decades of combined experience to help you navigate our vast selection and find the perfect timepiece that matches your personal style, lifestyle needs, and investment goals.
Our curated eyewear collection represents the finest in luxury fashion and optical excellence, featuring genuine designer sunglasses and prescription frames from the world's most prestigious brands including Ray-Ban, Oakley, Prada, Gucci, and Versace. Every single pair in our inventory is verified for authenticity through our rigorous quality control process, which includes direct verification with brand representatives and detailed inspection by our trained specialists. We work exclusively with authorized distributors and brand partners, never with gray market dealers, ensuring you receive original products with full warranty coverage and complete manufacturer support. From classic timeless aviator designs that have defined style for generations to bold contemporary oversized styles that make a fashion statement, our collection spans every aesthetic preference and functional need. What makes our eyewear selection truly exceptional is our commitment to offering designer quality at prices that won't break the bank. Our customers consistently choose us over high-end department stores and boutiques because we guarantee 100% authenticity while offering savings of up to 70% off retail prices. Each pair comes with the designer's original packaging, authentic warranty cards, and detailed care instructions, just as if you purchased directly from the brand's flagship store. Our optical team includes licensed opticians who can help you select the perfect frames for your face shape and lifestyle, whether you need everyday prescription glasses, performance sports eyewear, or statement sunglasses for special occasions. Browse our collection with complete confidence, knowing that every piece has been personally inspected and comes backed by our 30-day satisfaction guarantee and lifetime authenticity promise.
Step into our world of certified fine jewelry, where every precious piece tells a story of craftsmanship, authenticity, and timeless elegance. Our jewelry collection represents the pinnacle of luxury accessories, featuring stunning pieces from renowned designers and prestigious jewelry houses that have defined excellence for generations. Every piece of jewelry in our carefully curated collection comes with proper certification and comprehensive authentication documentation, including detailed appraisals, gemstone certificates, and provenance records that verify both authenticity and value. We've spent over 25 years building strategic partnerships with authorized dealers, certified gemologists, and master jewelers worldwide, which allows us to offer genuine luxury accessories at competitive prices that traditional jewelry stores simply cannot match. Our magnificent selection includes exquisite fine necklaces, bracelets crafted from precious metals, and stunning earrings adorned with carefully selected gemstones, each piece sourced directly from manufacturers and certified workshops. This direct sourcing model, combined with our industry expertise and volume purchasing power, allows us to offer better prices than traditional retail stores while never sacrificing quality, authenticity, or the superior craftsmanship that defines true luxury jewelry. What sets our jewelry apart is not just the beauty of each piece, but the rigorous authentication process every item undergoes before reaching our customers. Our team of certified gemologists and jewelry experts personally inspect each piece using professional-grade equipment to verify metal purity, gemstone authenticity, and overall craftsmanship quality. When you shop with us, you're not just buying jewelry—you're investing in pieces that will retain their beauty and value for generations to come. Every purchase is protected by our comprehensive authenticity guarantee and exceptional customer service, including free jewelry consultation, professional cleaning services, and lifetime support for sizing and maintenance needs.