New Balance began in 1906 as an arch support company in Boston, Massachusetts, where its headquarters remain today. Unlike many competitors who moved all manufacturing overseas, New Balance still makes some shoes in the US and UK factories. The company is recognized for their numerical naming conventions (e.g., the 574 or 990 models) instead of flashy model names, and for offering several width options for the majority of styles. Their shoes are more about functionality and comfort than fashion, though some of their models have become fashion favorites. Although they tend to be more expensive than most, sales make them affordable.
New Balance built its reputation on running and walking shoes that prioritize support and stability. Their running shoes come in different cushioning levels and stability features to match various foot types and running styles. Many models use the brand's proprietary midsole foams like Fresh Foam or FuelCell for cushioning. The company offers specialized options for trail running, race day, and everyday training. Their walking shoes tend to have wider toe boxes and more arch support than average, making them popular with people who spend long hours on their feet.
New Balance's clothing line carries on their functional approach from shoes to clothing. Their workout wear has moisture-wicking fabrics and construction for comfort of movement when working out. Women's tops include both fitted and more relaxed tops for different activities and personal tastes, with men's tops like hoodies and joggers that combine athletic performance and street fashion. Most of the items avoid overly fashionable designs for more timeless looks that will not go out of style as quickly. The style tends to be in the middle price range with regular sales offering added value.